How to Promote iCabbi Driver Perks to Your Drivers (and Attract New Ones)
Recruiting and retaining drivers has never been more competitive. That’s why iCabbi Driver Perks is such a powerful tool for fleet owners – helping you stand out, build loyalty, and grow your fleet.
What is Driver Perks?
Driver Perks gives your drivers access to a wide range of exclusive discounts and offers from well-known brands. It’s an easy way to reward drivers simply for choosing to work with your fleet.
Driver Perks is an exclusive benefit for UK members of the Taxi Alliance (and soon to include Irish members) – and just one of the many reasons to join.
If you were to offer a similar group perks programme independently, it would cost around £1 per driver per month. We cover this cost for you, so you can focus on what matters most:
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Attracting new drivers
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Retaining existing drivers
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Building loyalty and engagement across your fleet
Simply put, Driver Perks is a win for your business — but only if your drivers know about it.
Below are some practical and proven ways to promote Driver Perks to your current drivers and potential recruits.
1. Include Driver Perks in Your Driver Recruitment Ads
List Driver Perks alongside your other benefits whenever you advertise for new drivers. It’s a great differentiator and instantly adds value to your offer.
2. Run a Paid Social Media Campaign
Use paid social advertising to promote Driver Perks as part of your recruitment messaging and generate new driver leads.
3. Re-engage Former Drivers
Send a message to drivers who have previously left your fleet to let them know about Driver Perks. It could be the incentive that brings them back.
4. Share the Promo Video with Your Drivers
Use every channel you already have to spread the word:
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Driver portal
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SMS lists
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WhatsApp groups
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Facebook groups
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Email newsletters
Make it clear that Driver Perks is a benefit of driving with your fleet.
5. Share the Video on Social Media
Post the promo video on your social channels to increase visibility and attract potential drivers.
6. Customise the Social Media Image Template
Use the provided image template and add your own fleet logo. If you need help, contact marketing@icabbi.com for assistance.
When posting on social media, tagging drivers in your posts helps boost engagement and reach, while reinforcing a sense of community. Be sure to tag iCabbi and use the following hashtags:
#iCabbi #TaxiAlliance #iCabbiDriverPerks
7. Run Driver Perks as a Content Series & Share Real Examples of Savings
Build momentum by regularly posting about different offers and bring Driver Perks to life by highlighting specific offers and discounts your drivers can access. For example:
“Want 8% off Just Eat every time you order? You can when you drive for YOUR FLEET NAME.”
“Coffee break? Drivers of YOUR FLEET NAME enjoy 10% off Costa Coffee and Caffè Nero.”
You could post one of these every week for years, there are that many offers available to your drivers! Think which discounts that would work seasonally, shopping discounts for Christmas or fitness discounts for January!
Remember sharing these on platforms you speak to your drivers, such as social media, whatsapp or email, will help spread the word!
8. Share Driver Testimonials
Ask drivers to share how Driver Perks is helping them save money and add value to their day-to-day work. Authentic testimonials are incredibly powerful for recruitment.