This guide provides best practices for composing and sending push notifications, ensuring promo codes work as expected, and avoiding common issues that could impact delivery or user experience.
1. Composing Effective Push Notifications
Keep It Clear & Concise – Push notifications should be short, engaging, and action-driven. Avoid unnecessary words.
Avoid Unsupported Characters – Emojis and special characters can sometimes cause message failures. If using emojis, type them manually instead of copying and pasting.
Test Before Sending – Send a test notification to ensure formatting, content, and any attached promo codes work as expected.
Timing Matters – Consider when your audience is most likely to engage. Avoid sending notifications at inconvenient times (e.g., very late at night).
Don’t Overdo It – Frequent notifications can lead to users disabling them. Use them strategically to maximize engagement.
2. Ensuring Promo Codes Work Correctly
Activate Before Sending – Ensure promo codes are active before sending a push notification. If a code isn’t active, users won’t see it leading to confusion.
Set Clear Expiry Rules – When setting up promo codes, make sure start and end times are correctly configured. If the same start and end date is entered, the system may treat it as active indefinitely.
Segment Your Audience – Target the right users with the right promotions. For example, create lists of past customers who booked at a similar time and tailor your offers accordingly.
Final Tips
Plan Your Push Notifications – Don’t send messages on impulse. Structure a campaign to maintain consistency and effectiveness.
Train Your Team – Ensure staff understand how to use push notifications and promo codes effectively.
Review & Improve – Regularly assess the impact of your campaigns and adjust based on results.
By following these best practices, you can maximise the effectiveness of push notifications and promo codes while avoiding common pitfalls.
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