Females in the Fleet

The Taxi Alliance is delighted to support the Females In The Fleet initiative in 2023. Our sponsorship will cover the cost of recruiting, training, licensing, mentoring, and placing new female drivers in the industry. Would you like one of them to drive for your fleet? Taxi Alliance members who sign up to the Females In The Fleet Charter to foster safe and inclusive working environments for female drivers will be eligible to get one of our new recruits.

Female fleet Image

What is Females In the Fleet?

Females In The Fleet National Professional Female Driver Association is a membership-based association in the UK that provides support and services to professional female drivers in the taxi and private hire industry. It was set up in 2021 to encourage more female drivers into the industry and promote safe working practices for all.

How Does it Work?

FITF actively recruits female drivers into the industry by marketing a career in driving to them. They then help them to get started as a driver by providing training, assistance with licensing and car setup, followed by placement with a suitable operator local to them. Support continues after this with ongoing mentoring for the female drivers, along with member services and initiatives that promote safety, gender equality and inclusion.

Operators who pledge to support the Females In the Fleet Charter become part of a national network eligible to offer work to FITF recruits.

Why Support It?

According to statistics published by the Department for Transport in 2021, just 7% of the taxi and private hire workforce is made up of female drivers. However, women take more taxi and private hire vehicle trips than men, and requests for female drivers are high.

Get more drivers for your fleet

Driver recruitment is a big challenge for all taxi and private hire  fleets coming out of the Covid period, and it’s not going away. Finding new pools of drivers to attract to work for you is critical. Encouraging more female drivers into the industry can help to increase your driver supply, so you can service more bookings.

Better coverage for driver availability

Opening up your driver pool to new types of drivers can help you to fill slots in your day that are unattractive or undersupplied by your existing driver base. For example, women returning to work after having children.

Make your passengers feeI safe

Female passengers prefer female drivers. This could be for personal safety or religious reasons.  Expanding the number of female drivers you have working for your fleet will therefore be good for your brand and welcomed by your customers. It may even attract new customers and win you more bookings.

Find out more and Sign up to the Charter here.

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