Sometimes, the best move is knowing when to return.
For a busy taxi company, choosing the right technology partner is about much more than software. The platform needs to work for the business, support drivers and provide the reliability and functionality needed to deliver a great passenger experience.
For 001 Taxis in Oxford, that journey ultimately brought them back to iCabbi.
Returning to iCabbi
001 Taxis is a well-established taxi company serving Oxford and the surrounding area. After previously using iCabbi, the business made the decision to move to another technology provider.
But sometimes changing platforms provides a new perspective on what really matters.
In 2025, Amir Khan and the team at 001 Taxis made the decision to return to iCabbi.
During our recent visit to Oxford, Amir spoke openly about that journey: why the business originally moved away, what they learned from the experience and, importantly, what brought them back.
Finding the Right Taxi Technology Partner
Running a successful taxi business means balancing the needs of passengers, drivers and the wider operation. The technology behind that operation plays a significant role in making everything work smoothly.
For 001 Taxis, returning to iCabbi was about choosing a platform that was right for their business and their drivers.
And the impact isn’t just being felt by the management team.
As Amir explains in the video below, his drivers are happy to be back on iCabbi too.
Sometimes You Have to Leave to Know What Works
There is something particularly valuable about hearing from a customer who has experienced different platforms first-hand.
Amir’s story isn’t simply about returning to iCabbi. It’s about understanding what a taxi business needs from its technology provider, experiencing an alternative and then making an informed decision about the best platform for the business moving forward.
We’re delighted to have 001 Taxis back with iCabbi and to be supporting Amir, Jay and the wider team as they continue serving passengers across Oxford.
Hear the Story from Amir
Why did 001 Taxis come back to iCabbi? What did they learn along the way? And how have their drivers responded to the move?
Hear it directly from Amir Khan in our video case study below.
Looking for Taxi Dispatch Software?
If you’re reviewing your current taxi technology or considering a change of provider, discover how iCabbi’s taxi dispatch software can help you manage and grow your operation.