iCabbi App Networking is an Exchange feature allowing customers to use your passenger app anywhere they go in the UK and beyond. So, you won’t run the risk of them using ridehail apps when they leave your area and keep using them when they return.
Your customers will love saving time and hassle in a new location by having the convenience of using the app they already know and love to book their taxis. It’s a great feature and you need to promote it!
We’ve Got 12 Quick Marketing Tips for You
- Make a fun video campaign about it on social media. The ideas are endless here. It could be you announcing it in an attention-grabbing way, or maybe you could create a series of posts with fun facts relating to all of the locations you can now book a taxi in.
- Drive engagement with a social media competition where people get entered for a prize draw when they post a picture of themselves using your app in another location. This crowdsourcing technique allows you to access all individuals’ private networks.
- Send a Push notification with a promo code for the first time they use your app out of town.
- Make sure your drivers know about this feature and encourage them to promote it.
- Directly target passengers who get dropped off at a train station, bus station, or airport with an iCabbi hook that sends them a text to let them know they can use your app anywhere.
- Pull historical info on the iCabbi data suite to build airport/train/bus audiences and send them a specific promo.
- Email your passenger list and corporate accounts.
- Promote it at a local event with flyers and giveaways.
- Put signs or leaflets in your cars – if allowable, that is.
- Local radio can be cheap and engaging. Mention this feature in your regular ad slots, or give radio a go for the first time. Make sure the recall to action is to download your app.
- Be sure to call it out on your website.
- Drop gifts into local businesses and organisations, especially where out-of-town travel is likely, with the message about App Networking. Tasty treats always go down well, as will your message about using your app anywhere.
Final tip for promoting the ability to use your passenger app anywhere is to keep reminding people. It’s super to start with a big bang, but consistently remind your customers every so often by promoting new locations they can roam in.
Supercharge your marketing by participating in our national marketing and PR campaign
Let’s make some noise together!
iCabbi believe networking is a critical strategy for the future of the industry, and we want to make it a success for everyone. So, we are investing in building a local-national campaign for our fleets. We’ve recruited Dotted to assist us in delivering a unified message to UK taxi users that is localised per fleet. We’ve got big plans and want to share them with you. Join us next week for a webinar so you can find out how to get involved and start benefiting from this campaign. PS: It’s free.