Title: Senior Marketing Manager – Strategic Projects

Location: Dublin

Salary: Competitive

Experience: Business, Marketing or Communications BA/MA level degree. Certification in project management methodologies (e.g., PRINCE2, Agile, PMP).

Key Responsibilities:

Marketing Project Management

• Research, plan, manage, and deliver marketing projects on time, within scope, and budget.
• Coordinate resources, tasks, and timelines across internal teams and external stakeholders.
• Track and analyze projects with data and use this for informed strategic decision-making.
• Implement agile or other project management methodologies for efficient workflow.

Market Research

• Evaluate market research and trends to identify new opportunities
• Market-sizing and segmentation
• Product market scoping and competitor analysis
• Database development strategy

Campaign Strategy & Execution

• Develop and execute integrated marketing campaigns across digital, social media, content, and events.
• Align campaigns with product launches and sales objectives, ensuring a measurable impact.

Content & Collateral Development

• Creative campaign strategy (Campaign creation, ad copy, event activation, etc.)
• Oversee the creation of marketing assets, including website updates, whitepapers, email campaigns, and case studies.
• Ensure all content aligns with brand guidelines and target audience preferences.

Stakeholder Collaboration

• Partner with customer and product teams to translate technical features into compelling marketing messages to drive new sales and customer adoption.
• Work closely with the sales team to enable effective lead nurturing and conversion.

Data & Performance Metrics

• Define KPIs for marketing projects and track campaign performance using analytics tools.
• Present insights and recommendations to senior leadership to inform future strategies.

 Skills and Experience

Essential

• 7+ years of experience in marketing, with solid experience managing strategic marketing projects
• 3+ years working within a technology/SaaS organization
• Proven track record of delivering successful multi-channel marketing campaigns.

Desirable

• Business, Marketing or Communications BA/MA level degree.
• Certification in project management methodologies (e.g., PRINCE2, Agile, PMP).